Why Indigo?

Because HP Indigo presses utilize liquid inks and a heated blanket transfer process they match analog offset printing presses in the achievement of rich ink coverage and a deep color array. The heated blanket blends the electro ink particles into a smooth film which is then transferred to the substrate via direct contact, as in classic lithography.  As noted on the HP Indigo website, “this results in a high-quality image with a true offset look and feel.” The ink never travels through air but is transferred mechanically through physical contact with the substrate.  “With this constant contact process, there is no trade off between speed and print quality.”  In essence, the Indigo process allows for high color fidelity and rich color density at the highest of production speeds, matching or surpassing offset printing in every possible way.